Chatbots are quickly gaining ground across the web. In fact, those who have used a chatbot report that they prefer them to speak on the phone. They’re way more convenient and significantly faster than speaking over the phone. Chatbots are also an excellent way for businesses to cut down on costs while providing customers with a better service. Chatbots are here to stay.
However, there is a caveat to this. While chatbots are the future of customer service and online shopping, they need to be developed properly. Otherwise, the results will be disastrous for your business.
Before you jump into the chatbot waters, you must learn about how these bots work. What they’re capable of, and what not to do when developing one for your company.
What Makes a Great Chatbot?
When building a chatbot, there are several things you need to focus on, such as:
The development process – How long does the chatbot take to build? How much work needs to be done by you and your team vs. the service you’re hiring? What are the costs of getting a chatbot developed? Are they negotiable or fixed? And so on. The technology – What kind of technology is being used for your chatbot? Is it something your developers are familiar with?. Will they have to learn something new since it’s an emerging field?. The purpose of your chatbot. What do you want this bot to do for your business and, more importantly, for customers. How does your chatbot fit into the bigger picture of your business? This will help you set goals for your chatbot as well as define its purpose.
Once you’ve answered those questions, then you’re ready to start looking at 3 examples of great chatbots.
1 – The Weather Channel Quick Poll Chatbot
As a person who lives in Florida, I know how hot it can get here during the summer. And how cold it can get here during the wintertime or the rainy season. I also know how unpredictable our weather is. Where one day it hits 90 degrees. And then suddenly, a cold front comes in and drops the heat down to 75 degrees.
The Weather Channel has been around for decades. And is one of the leading providers of weather information for the United States and other parts of the world. It provides people with up-to-date news on local weather as well as national and international news. The Weather Channel also provides online tools for homeowners and businesses, including planning tools, alerts, etc.
When it was first launched, The Weather Channel’s website relied heavily on Flash technology which created issues with accessibility. So they decided to create a chatbot that would help people get their questions answered fast.
The chatbot uses artificial intelligence by analyzing millions of data points, providing users with accurate responses specific to their immediate needs.
Since The Weather Channel released the chatbot, it has increased the amount of time people spend on the site and the number of high-quality leads it has delivered for their business.
So how is The Weather Channel’s chatbot efficient when providing such accurate information to its customers?
For starters, its goal is to be extremely quick. When a person asks a question, they want an answer in less than 2 seconds or faster. If not, then they’re likely going to move on and get their answer from Google, or another weather source outside of The Weather Channel. Second, users want simple answers to their questions—no beating around the bush with long-winded responses. The last thing they want is to waste their time reading something that isn’t going to help them.
The chatbot uses natural language processing, knowledge representation, and machine learning to analyze the context of the user’s question to provide them with real-time accurate weather updates.
Overall, this chatbot has been a huge success for The Weather Channel because it has enabled the company to provide its customers with a better service while cutting down on costs. If you want an example of a company using a chatbot properly, look no further than The Weather Channel and its Quick Poll Chatbot.
2 – The Easiest Way To Build A Chatbot – Tidio
Tidio is a completely automated chatbot that helps companies increase their online sales by converting abandoned visitors into potential customers. Tidio doesn’t require any coding or technical skills to set up, which means anybody can create a chatbot for their online store in less than 5 minutes.
The chatbots work on the Shopify platform and are great for improving customer service, increasing sales, and providing users with answers to frequently asked questions. The great thing about this service is its flexibility, enabling users to create unique experiences for every individual visitor.
Tidio also offers their chatbot as a support tool for any customer service department or business. It’s an excellent way to automate customer queries and provide quick answers to questions while also creating new leads for your business.
In addition to being highly effective, the chatbots are simple and discreet, which means that the founders of Tidio don’t have to worry about annoying their customers with complicated technology. They only need to focus on making them extremely effective at converting traffic into sales.
Overall, chatbots seem like a great solution for many businesses who want to improve sales while cutting down on cost and increasing profit margins.
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3 – The UK’s Most Successful Chatbot – The Wolves of London
The Wolves of London is a chatbot that has enabled British insurance company Aegon to become more profitable and increase their sales by 280%. Their success is attributed to their repeatable sales process that is powered by predictive analytics.
The chatbot has helped many companies boost their online sales, but why does it work so well? The company doesn’t rely on complicated technology to make its chatbots work. They allow the users to ask follow-up questions and receive instant answers.
The chatbot follows a simple step-by-step process that helps users understand the information they require to make an informed decision. The chatbot is also highly responsive and incredibly easy to use because it provides users with real-time information customized for each person.
This chatbot has been so successful because of its simplicity and effectiveness – it’s like a personal assistant for insurance customers. In other words, it’s one of the biggest reasons why insurance company Aegon has become more profitable than ever.
The chatbot is the future of business technology, and the tools are out there to help you create your own. Of course, some are better than others, as we’ve seen from the examples above. It’s up to you to decide if these tools make a difference to your business. Either way, the future is bright for those who embrace this technology and put it to use for their business or organization.
Most importantly, keep in mind that chatbots are only useful when they’re relevant – in other words, don’t think that implementing them will suddenly give you tons of leads and sales overnight. Instead, implement them slowly and after conducting experiments with them on a small scale.
In general, we can say that chatbots are more than just glorified chat services. Instead, they’re personal assistants that have the potential to revolutionize the way we interact with technology.
What do you think about chatbots? Leave your thoughts in the comments below!
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