How Your Business Can Benefit From Live Chats

by Apr 30, 2021Websites & SEO

Most businesses are not taking advantage of one of the most effective and cost-efficient ways to interact with customers. Live chat tool Tidio removes the need for expensive intermediaries and long-drawn-out surveys. Enabling your business to offer live answers on demand while saving valuable time and money.

What is live chat? According to Webopedia:

“live chat” or “real-time chat” is a feature on many websites that allows visitors to communicate with each other in real-time via text, audio, or video depending on what their browsers can support (e.g., Safari).

What is Tidio?

The team behind Tidio has created the software to make it easier for marketers to answer customer questions quickly. The team comprises marketing professionals, designers, and engineers who were tired of waiting for customers to get back to them. And all the frustrations of answering customer inquiries manually. Tidio connects you with responders from your local area or around the world. So you never have to worry about finding enough coverage or hiring expensive intermediaries.

The Tidio platform offers an easy way for businesses to connect with customers by replacing long, drawn-out surveys and expensive intermediaries with live conversations in real-time. Other features include a dashboard displaying every conversation taking place on your website. Unlimited chat transcripts, customizable buttons for any part of your website. The ability to add custom questions and answers, live point and click video conferencing, and color coding for easy navigation.

Why Live Chat?

Live chat is the perfect tool for any business that wants to create a more personal connection with its clients. While email communication is often impersonal and time-consuming, live chat allows you to provide real-time answers to any questions that might arise. It’s also easy and inexpensive, so small businesses can use it effectively – something that wasn’t previously possible.

For example, if someone has a problem with your product or service, live chat is the perfect channel for you to reach out and give them the solution they need in real-time, rather than drafting a lengthy email response or posting canned responses on your social media pages. In fact, there are more than 700 million Facebook users and nearly 1.2 billion Gmail users, so live chat is an especially cost-effective way to reach out to these potential customers in a personal and effective way.

The value of live chat isn’t limited to just small businesses. Live Chat can even be used effectively by large corporations like Google, which has been using it successfully for years as a customer service tool for their Gmail users.

So how does live chat work?

When you click on the “chat now” link (or the icon for “chat” at the bottom of your email window), you will be connected to a live agent who answers any customer queries you may have within seconds of them being asked. While talking with your client, you can view their screen and see exactly what they see on your website. You can also respond to them while viewing their screen to know you received their message. This is more convenient than waiting for a reply that may or may not come in the form of an email.

When should you start using live chat?

There are very few rules or guidelines for starting live chat, but over the years, Tidio has found that the best times to begin using it are during peak hours (e.g., late afternoon until early evening). This is an excellent time to approach your customers if they are in a certain state of mind: e.g., shopping, reading online reviews, etc. The best time to start offering live chat is also a good time for scheduling appointments, as your customer will be able to set up their next appointment and receive confirmation of it from you directly in real-time.

How to set-up live chat

One great thing about Tidio is that it’s straightforward to set up and use. It’s also free, so you won’t have to think about investing in any additional tools for marketing and customer service purposes. Start by opening a free account with Tidio’s website. Once your account is set up, follow these simple steps to integrate live chat into your website:

Step 1. Embed the Tidio Live Chat widget onto your site and choose the business you want to associate it with. This may take a few minutes, but once it’s finished, you’ll be good to go!

Step 2. Assign an agent who will reply on behalf of your company, sales team, or website visitors. This is an important step as anyone can use it to reach out to potential clients and generate revenue for your business. You can assign several agents so that each one has its own unique display name and link for people to click on to reach them via the live chat window.

Step 3. Add some keywords to your website using the “keyword tool” (found under the “tools” menu) so that you can reach out to potential customers who are in a shopping state of mind. As mentioned earlier, this tool specifically helps you target people searching for products and services in your industry.

Step 4. Get started by chatting with visitors to your site and providing solutions if they have any problems. You can achieve this by sending them personalized reminders and sales and marketing messages on the chat window when appropriate for their situation.


Tidio is a simple and effective tool that can take your business to the next level. With so many businesses using live chat these days, yours must be able to reach out to prospective clients in real-time. This will garner you a professional image and increase your chances of making sales regularly. Try Tidio today and see how easy it can be to set up live chat for your business – you’ll never look back!

Have other questions about live chat or Tidio? Let us know in the comments section below. We’re happy to help!

*This article contains affiliate links

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